Lead Generation

Are you looking to build a sales pipeline for the businesses showing interest in your services? FinalFunnel is here with the most unique and effective strategies to help you with lead generation! We have more than 10 years of experience in generating leads for B2B verticals.

Lead Generation at Its Best with FinalFunnel

Leads refer to an individual or a group of people who have expressed an interest in the products or services that you provide after open communication. Leads are categorized into three main ways, based on their interest, based on enrichment, and based on their qualification.

Lead generation is the process of developing a sales pipeline for your leads using inbound and outbound lead generation marketing strategies. It involves social media marketing, content marketing, telemarketing, digital marketing, SEO, lead sourcing, CPL, and more.

BANT Model

FinalFunnel uses the BANT Model to discover and identify leads for you. This model helps decide just how good of a fit each prospect is based on the mentioned factors. If 3 out of 4 elements are met, you can consider the prospect a proper fit and move them down the sales funnel.

Our group of experienced pre-sales experts keeps the following things in mind to determine intent and whether the prospect is in the buying cycle:

Budget

Does the business have the necessary budget to make a purchase?

Authority

Does the prospect have the authority to decide on a purchase? Or are there additional people or profiles who need to be contacted?

Needs

What are the needs of the business? Which of your product or service is providing a solution for the business? The answer? By Identifying challenges.

Timeline

When will the business make a purchase? What stage of sales/buying cycle are they currently?

Marketing Qualified Lead (ToFu)

Marketing Qualified Lead (MQL) is a lead that has shown an interest in what your company has to offer based on your marketing efforts.

Tofu is the first and most important stage in the sales funnel as its about identifying and filling the sales funnel with the right buyer personas that match campaign specifications.

ToFu or top of the funnel and is the first stage of the funnel. It focuses on the high volume of leads and emphasizes brand awareness.

This is the broader portion of the funnel, where you showcase your authority to the industry. It will help them know whom to turn to when they need it.

Sales Qualified Leads (SQL)

Sales Qualified Leads (SQL) is when a prospect moves down the sales pipeline from marketing qualified lead through sales accepted lead. In this stage, the pre-sales team actively works on converting the prospect into a warm lead.

At FinalFunnel, we have an expert pre-sales team that will take care of the conversion. Sales Qualified Leads is one of the most challenging and critical stages in the sales pipeline and needs to be done right. Otherwise, you will fail to gain a long-term customer and lose out on making a sale.

Reach Out to Us Today for the Most Effective Lead Generation for Your Business!