An Introduction to Sales Funnel

An important goal of any product or service selling business is sales. As we understand sales, it can take a small start-up with no brand presence or market visibility to heights beyond ones imagination.

In fact in today’s world where knowledge and information is free and accessible more than ever, potential clients are more aware which makes sales more difficult than it was. Yet opportunity to make sales is on the rise as knowledge also creates opportunity.

As a solution to the rising problem of achieving sales targets, many companies are now opting to outsource the marketing process to professional b2b marketing companies who not only set the sales funnel for you but also help achieve goals. FinalFunnel does just that for you.

So what is a sales funnel?
A sales funnel is a visual representation of the journey your prospects go through before becoming your customers. It’s often confused with the marketing funnel, which showcases the buyer’s journey whereas a sales funnel represents your selling process.

Just like an actual funnel, a sales funnel is the widest at the top and becomes narrower with every stage which indicates only the most qualified leads move on to the next stage while the ones that are not a fit for your business drop out.